Sunday, May 23, 2010

Presentation with a purpose

The other day I stopped in a gift shop and stayed much longer than I'd anticipated. I couldn't help it; once I entered the shop, its clever displays and delightful layout completely drew me in.

The storeowner had organized the merchandise by themes. First there was a beach room, featuring shell shaped napking rings and summery blue and white linens. Around the corner a red, yellow and orange medley of kitchen gadgets, canisters and centerpieces greeted me before I wandered upon a cool, elegantly set dining table holding various accessories in lavendar, cream and silver. I wanted to take a seat at that table and stay for the rest of the day. And you can bet I'll come back again.

The shop excelled in a concept that's also key to successful marketing--presentation. Your marketing materials should be equally captivating with a fresh, clear, and well organized layout. And don't forget personal presentation, especially with today's trend toward a more casual work environment. How impressive when a salesperson shows up looking well-dressed and professional, with a smart brochure and business card in hand.

Whether you're a small gift shop down the road or a large corporation launching a new product or service, a great presentation will always serve its purpose by bringing in more business.

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