What your tagline says about you

As a writer, I love developing taglines. It's always a challenge--but an exhilarating one--to capture what a business does and whittle it down to one line. Unless your company name clearly spells out what it is you do, like "Mom's Bake-at-Home Pizza," adding a tagline can make a big difference.

First and foremost, make sure your tagline tells your story. In other words, don't waste that prime business card or advertising space on something non-descript, such as:

The solutions you need to do business.

Huh? Something that vague could apply to office supplies, technology, printing, and a myriad of other things. Not to mention it's incredibly boring, a real no-no for taglines.

Think of a tagline as your leave-behind message, so make it memorable. And while you're at it, craft something that's also simple (under 10 words) and easily spoken or read. Here are some examples of effective taglines:

What can Brown do for you? UPS
You're in good hands. Allstate
We bring good things to life. General Electric

I could go on, but for all you need to know about taglines, check out www.taglineguru.com. And if you'd like some help creating your own unique and memorable tagline, contact Word Has It at 484-888-8074!